Navigation can lead to discovery

Efficient navigating through links, doesn’t let the user discover new concepts.
Use navigation in a way where it can lead to fun discoveries.

e.g. a site that sells chairs, links all chair pages to a central chair page.
Users never will discover matching tables, or other furniture they can have in their living room.
With organic linking the user discover things they didn’t knew they wanted.

source
Mark Bernstein

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